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[Concall] Craft Tone Calisto Protocol, marketing strategy to expand targets

[ Park Yeo-jin Reporter] BAE Jong-un, Chief Financial Officer, CFO, said in a 3Q earnings announcement conference call on the 10th, and developed the Callisto Protocol Marketing Plan, Unlike the launch of the game using the existing IP There is.

In addition, major global game events such as Games com have increased not only horror fans but also action horror users' accessibility, raising awareness of striking Weston studio, and additional story trailers and TV advertisements using main characters in the game to expand user targets. We are marketing by country until it is launched. In this process, a collaboration platform company provides a lot of marketing support, he added.

As a marketing cost, Overall, we plan to plan a mid-single Digit (mid-digit) of annual sales this year, and about half of them will be used in the fourth quarter, mainly related to striking destroy's TCP (Callisto Protocol). And explained.

The On the other hand, CFO, on the day, said, It can affect the current pre-sale number of Callisto Protocol pre-sale, so it is difficult to mention it, but the US and Europe are the highest in the region, and the platform is the highest in the Plus 5. It said.

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