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Advertising instead of subscription - the future of film and series streaming?

Not only in terms of gaming, but also as regards films and series, we live in an absolute prime time. Never before there was so much offer of large blockbusters and high-quality series (next to at least as much poor productions of course). And all available 24 hours and 7 days a week — without having to leave the house. Streaming services such as Netflix and Prime Video bring everything straightforward directly on the home television. Even large cinema films are available for example at Disney + days after the release as VoD.

However, the streaming services of their offer can of course be paid. And right here lies the bunny in the pepper. Streaming providers shoot faster than hip burger restaurants or sports betting stalls from the ground, which leads to some problems.

Too many streaming services go into the money

Although the range of films and series continues to rise, you quickly get the feeling that it would be different. Through more and more streaming services, the offers are spread over more and more platforms, making each individual less to show. The times when everything was available on Netflix or Prime Video have been over for years. Not only franchises like Star Trek are distributed to at least four different platforms, some series spread their seasons. So the first three seasons are Modern Family on Disney +, the remaining then again on Netflix. With series like Arcane Netflix attracts its subscribers. Source: Netflix This leads to two problems that both want us to the purse. If you want to look a lot of series and movies, you have to theoretically subscribe to a bunch of different streaming services. Besides, and there we would be with problem 2, these individual services are also successively more expensive despite less offer. For with more competitors on the market, the bet is increasing for the licenses for new series or films — even if most providers want to accommodate the meanwhile with various self-productions.

Then do not look!

With own productions such as The Witcher, the providers are looking for exclusive content. Source: Stalin Verse / Netflix Now one could say, of course: Then subscribe just a service and see what is offered there!

What's the Best Streaming Service Bundle for You? + Smart Money Saving Tips! | Flick Connection But can this really be the solution to the problem? Have we really developed that the answer to the problem is an increasingly low offer for each individual? May be, but I would not like it. Especially since the problem of changing licenses still remains. How many times some films or series between the individual providers are changed back and forth can hardly count.

Advertising streaming services as a solution?

Let's take a look in the past, then there is a solution that could still be implemented in slightly modified form today — and partly also implemented. While we had to involve money in the form of cinematic tickets or rental fee in the video library for large block buses, we got the most series and films free house — financed by advertising. Similarly, that could still be implemented today.

While I'm ready to squeeze a few euros for the latest Marvel series or the latest James Bond, I do not really see it to take out a subscription and pay ten or more euros to get an old Bud Spencer Classic again to see. However, this would offer me for free and with appropriate advertising interruptions, then I would certainly be more accessible.

And yes, advertising can be nerves. But anyone who claims to categorically do not want to consume offers with advertising, which is likely to move anyway on the internet. Be it Facebook, YouTube, Twitter, Tik or Streaming services — Advertising is omnipresent anyway and hardly to handle.

How to watch TV, only as a VoD

Various services already set advertising-financed GODS. There you can pronounce mainly older movies and series, or the own productions of the TV channel online at any time — but must live with a few advertising interruptions. Crunchyroll or Pluto are just a few examples. Financially, that is likely to be worthwhile, otherwise such providers would have disappeared from the market for a long time. Sometimes the competition also helps. Set at Netflix, Prime Video The Expanse has just taken over and continued. Source: SY FY In addition, one would open up a new target group for advertisers. Surely there are many brands that would like to address a predominantly younger audience with their advertising, but then do not want to see their spots placed on doubtful YouTube videos. Classic television, however, gradually dies in the younger generation and makes it harder and thus more lucrative to address these people. And I'm not talking about generation TikTok now, but rather the 30-year-old who can not do much with classical TV with YouTube.

The future

In my opinion, the future is here. Because, and I'm sure, in a few years, the gold digging mood will be past the streaming services. Many of the new providers are sentenced to failure. Only one or two draft horse series will hardly want to complete another subscription. Before that happens, more doubtful pirate pages are experiencing a comeback in the enemy area of ​​the Internet.

In addition, this would be a chance for many old series, which currently have no home in one of the streaming services. Instead of shopping expensive and not knowing if it is worthwhile, the provider could negotiate deals based on the click numbers. The more often a consequence is being successfully, the more advertising revenues are generated and the more the provider pays to the studio. Then maybe some classics would finally reappear from the sinking.

What do you think about that? Have you subscribed to countless services or are you limited to one or two? And would you pay instead of paying in some cases better advertising?


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